DISCOVER
The Latest in Trade and Consumer Show Technology
EventHub
MicroSpec launched its innovative SHOW APP, EventHub, for both iOS and Android devices in March, 2025 and it's already a massive hit!
Developed to revolutionize engagement and communication at both trade shows and consumer events, EventHub goes beyond a traditional digital show guide. It introduces features like Consumer Connect, a first in the consumer event industry, which allows exhibitors to capture profile data from consumer who scan their booths!
Exhibitors get full control over their digital booths, speakers can update session details on the fly, and attendees stay engaged with real-time updates, session sign-ups, and personalized schedules. We've built EventHub to make connections easier before, during, and after the event.
✅ Exhibitor booth details
✅ Purchasing of sessions
✅ Personalised agendas
✅ Global and group notifications
✅ Access to surveys, meetings, CEU Downloads
✅ Gamification check-ins
✅ Product sales
✅ Consumer Connect: lead retrieval for consumer events
✅ Real-time data pushes to keep everyone in sync
✅ On-the-go purchases
✅ DIY exhibitor booth setup and branded pages
✅ Two-way communication for attendees & exhibitors
✅ Product links, custom tags, video & image galleries
... and so much more!!
No more waiting for an API to sync! EventHub is now the instant, real-time, live-updated show app you’ve been waiting for. From registration and ticketing to consumer lead retrieval and beyond, everything happens in real-time, right at your fingertips. Exhibitors and attendees alike can stay connected with the latest updates, two-way communication, and live event notices.
Did we mention? EventHub offers real-time auto-syncing with ticketing and registration, providing attendees with instant access to essential event information. This includes exhibitor booth details, session purchasing, personalized agendas, global and group notifications, surveys, meeting access, CEU downloads, gamification check-ins, and even product sales. Exhibitors have full control over their digital booths, while attendees benefit from on-the-go purchases, two-way communication, product links, custom tags, media galleries, and personalized schedules. MicroSpec's EventHub continues to simplify connections and enhance the overall event experience for everyone involved, before, during, and after events.
GreenPrint
PREMIUM Badges
Full colour, print on demand, holderless badges. No more pre-printed stock and plastic holders!
At MicroSpec, we're committed to building a more sustainable future for the events industry. That's why we're proud to offer Holderless Badges – a simple yet impactful way to eliminate single-use plastic.
Eco-conscious choices without compromising quality or professionalism.
FULLY DIGITAL Ticket Distribution with Will Call
Remember the days of handing out complimentary tickets to your event? Of course you do, those days are still with us! There is something very special about meeting people face-to-face, shaking hands, and making a real connection. That's the root of good business and will help motivate people to attend.
While traditional paper tickets are effective, expanding your reach digitally offers considerable advantages. Consider the challenge of distributing complimentary tickets to hundreds, thousands, or even tens of thousands of individuals. Imagine needing to dispatch 10,000 tickets to 500 distinct groups, and then requiring the ability to track who utilized the offer, gather their profile data, and verify their event attendance.
MicroSpec's Distribution Portal and Will Call Systems
Distribution Portal
With MicroSpec's Distribution Portal, managing complimentary tickets, badges, and passes is straightforward, allowing you to set allocations for sponsors, special groups, and other audiences. The portal enables groups to send email invitations with unique URLs to end-users, directing them to your sales page. This process captures user information and demographics before granting access to complimentary tickets, which users can print, save, or retrieve later. Each portal is branded with your event banner, customizable text, and optional terms and conditions, with full tracking and reporting on invitations sent and tickets created and redeemed.
Will Call at Consumer Events
Will Call offers onsite complimentary ticket redemption and operates on any tablet or computer using the Chrome browser. MicroSpec provides a unique Will Call URL, allowing clients to search by name or email, redeem tickets, and send them via SMS or email. This feature ensures efficient ticket handling at events, offering a seamless experience for both clients and attendees. Go one step further and have cashiers 'doubling up' as Will Call Attendants using MicroSpec's box office terminals.
MicroSpec's Distribution Portal and Will Call functionalities offer unparalleled flexibility for managing complimentary passes. While these solutions certainly streamline the distribution and redemption process for sponsors and groups, alleviating operational burdens for your show staff and ensuring a remarkable ease of use for all audiences, their true power lies in their robust data tracking and reporting capabilities. You can gain valuable insights into pass usage, redemption patterns, and attendee demographics, empowering you to make data-driven decisions for future events and demonstrate clear return on investment.
Hosted Checkout
The TIX123 shopping cart widget serves as an intuitive and dynamic portal integrated into your website to empower consumers as they explore your offerings. From the moment they arrive, users can browse a diverse range of tickets and products, meticulously curated to meet their interests. As they navigate your site, they can easily add desired items to their shopping cart, building a personalised collection before proceeding to checkout. This initial phase provides a fluid and engaging user experience, allowing customers to take their time and ensure they have everything they need for their event or purchase.
Once your customers are ready to finalise their selections, the TIX123 system ensures a secure transaction. With a single click, their entire shopping cart is migrated to TIX123's robust and secure checkout system. Here, the focus shifts to ensuring peace of mind, as all payment processing is handled with the highest levels of encryption and data protection. Upon successful completion of the payment, TIX123 automatically manages the delivery of a comprehensive confirmation email, providing customers with all the necessary details about their purchase, from e-tickets to product specifics. This end-to-end solution guarantees not only a smooth purchasing journey for your customers but also a reliable and efficient process for your business.
Data Security
Data Security in Event Registration:
What Organizers Must Demand
Event registration is the front door to your event. Every time an attendee registers, they're handing over personal information like names, emails, payment details, sometimes even travel and accommodation preferences. That data is immensely valuable. And it’s also immensely vulnerable.
As an organizer, you're not just responsible for increasing attendance numbers. You're responsible for protecting the trust attendees place in you when they register. That means data security isn't optional. It’s essential.
Here’s what you should demand from your registration partner:
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Compliance with Industry Standards. Look for platforms that adhere to strict regulations like PCI DSS (for payment data), GDPR (for European attendees), and CCPA (for California residents). If they can't tell you how they comply, that’s a red flag.
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Encryption at Every Step. Data should be encrypted in transit and at rest. This prevents sensitive information from being exposed if intercepted or accessed improperly.
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Regular Security Audits & Testing. A serious registration partner doesn't just set up security once and forget it. They invest in ongoing penetration testing, audits, and monitoring to stay ahead of threats.
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Clear Data Ownership Policies. Your attendee data should belong to you, not the platform. Make sure your agreement clearly states who owns and controls the data after the event.
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Fraud & Chargeback Protection. Ticket fraud can cost organizers thousands. The right partner has systems in place to flag suspicious activity and protect your revenue.
The bottom line: Attendees expect their information to be safe. One breach doesn't just risk fines or refunds, it risks your reputation. Have questions? Talk to us at registration@microspec.com